Shoppers at Tampines 1 had to watch where they were stepping as the trendy fashion “victims” were splayed on the floor last weekend. Some shoppers were amused while others were made to believe that there was an on-going crime investigation at the mall. The guerilla event was in conjunction with our fashion campaign “Get Totally Arrested!”.
Our advertising campaign using Fashion Police theme
It started with our security officers cornering off areas with the tape
Crime Scene Investigators arrived at the scene
Pretty models turned into fashion victims
Marking out the area
Lying so comfortably that he actually fell asleep!
Curious shoppers who were wondering what was going on... Heh...
Looking seriously professional
Our Fashion Police joined in the investigations
Our Fashion Police went around seeking witnesses
He started inspecting a "suspicious" shopper who was game enough to play along
Kudos to our Fashion Victims who had to stay very still for almost half an hour
Looking pretty dead... Okay, pun intended! Ha!
It was not easy to stay still.
Ooooo... Check out that cute bag!
Fashionistas Wanted: Dead or Alive!
For more pictures on our Fashion Crime Scenes, you may want to check out the photo album posted on our Facebook Page
Hey, it’s end of the month and we’re so looking forward to Pay Day so that we can go for another round of shopping! Woohoo!!
Love, Tampines 1