The Royal Parade

Shoppers at Tampines 1 were surprised and ‘blinded’ by bright camera flashes as they saw paparazzi shooting at who seemed like Royalties decked out in glamour and style! Whispers of ‘who are these celebrities?’ were also heard among the shoppers. Just the impact we wanted to create!
Our Royalties all set for the Royal Parade

A parade of fashion glitz and glamour staged specially for the fashionista in you!

As part of our Fashion Reigns Supreme campaign, instead of the usual Fashion Show on the catwalk, we staged a Royal Parade where our models and dancers sashayed through the mall in this season’s most coveted garbs. 

Showcasing our tenants’ latest fashion offerings, our Royalties attracted a lot of attention from our shoppers!

The Royalties shopped but the paparazzi just can’t stop snapping!

Stop snapping! Love how this picture brings out the theme of our guerilla marketing activity

Give us some privacy please!

 The paparazzi loves them! 

Posing on the stage at the Royal Throne 

The Royalties attracted a large crowd!

The dancers showing their moves

Do log on to our Facebook page to view more photos of our Royal Parade. So the next time you are at our mall, do keep a lookout for our activities!

Love, Tampines 1


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